Brand Institute

Booth: 42

Brand Institute was founded in New York City in 1993 with the vision of providing world-class brand naming and identity development services to clients across industries. In 1996, we moved our corporate headquarters to Miami, Florida and recruited an exceptional team of branding professionals, many of whom are still with the company today. Over the following thirty years, Brand Institute opened offices around the world to provide clients with local, responsive, and expert service. Today, we are honored to be the world’s #1 naming company, partnering on more naming projects than any of our competitors.

At Brand Institute based in Wiesbaden, we specialize in the intricate world of pharmaceutical and biotech brand naming. Our expertise lies in developing names that not only comply with regulatory standards but also resonate with healthcare professionals and patients alike. Led by Steffen Lorenz and Adrian Amon, our team combines industry knowledge with creative insight to deliver brand names that inspire trust, differentiate your products, and drive success in the dynamic pharmaceutical and biotech landscape. Additionally, we go beyond mere consultancy, providing personalized, hands-on support to our local clients. Understanding the nuances of the German, European and global markets like US, we ensure that every brand name we create reflects cultural sensitivity and market relevance, fostering strong client relationships and delivering tailored solutions that meet the unique needs of our local clientele.

Further information:


Steffen Lorenz
Divisional President, Central & Eastern Europe
Phone: +49 (0)611 97774-563